Three-years crisis forces companies to work even harder, not only they have to be more creative in leveraging sales, aggressive cost cutting is inevitable and mandatory. The tremendous cost pressure exerted by the crisis a major risk of saving at the wrong end. Across-the-board budget cuts are generally regarded as an effective way of implementing unpopular measures. But the danger is that “across-the-board cuts” can also do away with activities that could help to tackle the crisis. It is indeed [...]